THE RIGHT CONCEPT AT
THE RIGHT TIME
Via Cibo Italian Street Food is the right concept at the right time. Today, consumers are looking for fast, fresh food that respects tradition and uses authentic traditional ingredients at an affordable price. Via Cibo provides a chef driven restaurant experience without the full service. We make the most refined products affordable and we will always be about the food, something we have been doing since the day we opened our doors.
Our approach is different than most, Via Cibo is dedicated to product, service, communities and to our guests delivering a complete omni channel experience in a fine tuned operating model. This concept is developed by industry veterans who have built many successful chains all of which have withstood the test of time! To discover more about the Via Cibo franchise, download our franchise brochure.
The Crave It Group was founded by entrepreneurs Alex Rechichi, Mark Rechichi and Sean Black. Together, they have co-founded, invested in, and led many successful brands through the various growth phases, from incubation to maturity. Each partner brings a depth of experience in Brand Strategy, Finance, Operations, Marketing, Real Estate, Franchising and Public Relations to their investments, closely collaborating with existing management to realize the brand’s growth potential. Many brands have grown to become dynamic omnichannel brands with loyal followings such as Extreme Pita, Mucho Burrito, PurBlendz, The Burger's Priest, Via Cibo Italian Street Food, Bangkok Buri and Fresh Plant Powered.
Prior to Crave It, our founders started Extreme Brandz in 1997. Extreme Brandz was the parent company of Extreme Pita, Mucho Burrito and Purblendz with over 340 franchised restaurants across North America and Internationally. In September, 2013 the majority of Extreme Brandz assets were acquired by The MTY Tiki Ming Food Group.
Our President, Alex Rechichi, has been recognized as Canada’s Top 40 Under 40 Award recipient during his time at Extreme Brandz. In 2006, Canada`s Foodservice and Hospitality recognized Extreme Brandz and honoured them with the 2006 Entrepreneur of the Year Pinnacle award. In 2011, Extreme Brandz was named Company of The Year by Canada`s Foodservice and Hospitality Magazine. In 2012, Alex and Mark Rechichi were finalists for Ernest & Young’s Entrepreneur of the Year Award. Extreme Pita was recognized as one of the top 100 leading global franchises by Entrepreneur Magazine, receiving many marketing accolades, including being recognized as a leader in nutritional disclosure within the restaurant space
MULTI-UNIT DEVELOPMENT FEE
FULL DEPOSIT 1-3 UNITS (OR 1-5 FOR 10+ UNITS), 50% DEPOSIT EACH ADDITIONAL UNIT
5% OF GROSS SALES
LOCAL STORE MARKETING
1% OF GROSS SALES
START UP COSTS
$581,000 - $800,000
3% OF GROSS SALES ONLY 1.5% BEING COLLECTED UNTIL WHICH TIME FUND BECOMES MORE ESTABLISHED
Via Cibo is looking for qualified investors who share the same passion for great food served in a modern Italian environment and are interested in owning a truly progressive and refined concept. The restaurant operator should have restaurant operator experience, be hands on in the operations of their restaurant and or have an operating partner who is hands on in the day to day operations.
Anybody interested in a multi- unit agreement should have multi-unit food service operator experience, be hands-on in the operations of their restaurants and adhere to the Via Cibo multi-unit structure requirements and brand guidelines.
Operational experience in the restaurant business is a plus, but not required assuming a professional General Manager will be part of your team. The prospective franchisee must meet the minimum requirements below to be considered.
- $750,0000 minimum net worth*
- $300,000 to $400,000 liquid capital available for investment*
- Ready to begin development within the next 3-6 months
*Investment partners may contribute to the liquid capital requirement
Via Cibo is committed to quality and consistency at every location and has developed systems which make duplication of our authentic and affordable Italian flavours easy for employees and restaurant operators. We use best in class product partners to guarantee efficient distribution to all restaurants. To ensure impeccable operations, we provide our restaurant operators with the resources and support necessary to succeed.
Our Support Includes
- Real Estate / site selection
- Store build-out, construction
- Pre-opening, grand opening support
- Training systems
- On-going Operational support
- Recipe & menu development
- Marketing & brand building
- Vendor & equipment selection
- Business consulting